1. The SocialLadder Tracking Pixel enables our platform to receive information necessary to provide credit to ambassadors for the sales they’ve driven.
2. When an ambassador sends their friend a link through SocialLadder, SocialLadder places a tracking cookie on the purchaser’s device. They are then redirected to the official ticketing or e-commerce site where they can make the purchase directly. After the purchase is complete, the tracking pixel sends details about the sale back to SocialLadder, where this information and the cookie are combined to give credit for the sale to the appropriate ambassador.
3. Below is SocialLadder Tracking Pixel with Xorbia variables already in place. This should be placed on the Sales Confirmation page so it will only fire AFTER a purchase is made.
4. Note: Please let the SocialLadder Account Manager requesting this pixel placement know the value of #VARIABLES.eventid# that will be sent in on this pixel so they can configure it to match on the SocialLadder side.
!--- Start SocialLadder Tracking Pixel --->
<!--- End SocialLadder Tracking Pixel --->