Types of Challenges & How To Complete Them

 

What are Challenges?

Challenges are action items that are created to keep ambassadors engaged and excited about your brand and/or event. These challenges can range from simple social tasks such as “Like A Facebook Page” to more complex tasks such as hanging posters for your street team, submitting screenshots of your Instagram story, or submitting photos of your completed proposal.

On the SocialLadder app, challenges have their own category listed out along the bottom of the app screen. Once you click into “Challenges,” you can see all of the different types of challenges to complete. Options can include Manual Tracking, Facebook, Facebook Engagement, Instagram, Quiz & Survey, Postering & Flyering, and more. Once you are clicked into the “Challenges” tab for your program, you can see these different categories highlighted across the top of the page, with all challenges listed below.

Types of Challenges & How to Complete Them

Invite to Join - Grow The Community! 
The Invite to Join challenge is a way for you to invite your friends into the ambassador program and get points once they join! Help grow the community and show your friends the perks of the program.

• How to complete this challenge: Find and click the Invite to Join icon on the "Challenges" home page. This challenge is usually titled "Grow The Community!" Read the description and click on the "Invite" button at the bottom right-hand corner of the challenge. Select the kind of message you would like to send to the friend you're inviting. This will pull up your contacts list - select the people you'd like to invite and click on "Done."

This will create a message through the message app you selected with an invite link. Send the message and return to SocialLadder. Once your friend(s) join the program, you will receive a notification that someone has joined, and points for the number of people that have joined.

 

Invite to Buy (only applies for ticket & product selling programs)

The Invite to Buy challenge is a way for you to invite your friends to buy either a discounted or regular priced ticket, branded item, and more. Each ambassador has a unique link/code connected to their ambassador profile, that a friend can use to purchase a program related item. If a friend buys something using your unique link, you get points for their purchase!

• How to complete this challenge Find and click the Invite to Buy icon on the "Challenges" home page. This challenge is usually titled "Sell Tickets for ___!" Click on the challenge, read the description, and click on the “Invite” button on the bottom right-hand corner of the challenge. Select the kind of message you would like to send to the friend you're inviting. This will pull up your contacts list - select the people you'd like to invite and click on "Done." This will create a message through the message app you selected with an invite link. Send the message and return to SocialLadder. Once your friend(s) use your link to purchase, you will receive points based on the number of tickets or products purchased.

• What your friend sees/does once they receive the invite message from you: Click on the Google invite link in the message. Once opened in your mobile browser, click on the invitation. This will take you to a page with a discount code (if applicable) to use. Click on the “Mobile Shop” option, a pop-up message will appear with the discount code, click on the discount code to copy to your clipboard, and hit “Ok.”

This will take you to a ticketing page or product page for purchase. Enter in the necessary information on the purchase page and select the tickets/products. Enter in the discount code and select “Redeem.” The discount code will apply for your purchase. Each program is unique when it comes to discounts and codes, but this is generally how it works!

Facebook Engagement

Facebook Engagement challenges can include anything from liking a page to commenting on a brand/event’s post. Each Facebook challenge will have the Facebook icon next to the challenge name.

• How to complete this challenge: Click into the Facebook Engagement challenge and read the directions in the description of the challenge. Click on the link in the challenge which will bring you to Facebook to complete. Like, comment, or share on whichever post is requiring engagement directly on Facebook.

After completing the action, go back into SocialLadder and click on the Facebook icon at the bottom of the challenge to submit your work. You will receive a message after submitting your work that you have successfully completed the challenge! You will then receive points for completing the challenge.

Instagram

Instagram challenges can include sharing a specific image on your Instagram that was provided by the program organizer or sharing user-generated content that shows you engaging with the brand and/or event. A specific hashtag can be linked with these challenges so you can get points when using that hashtag. Each Instagram challenge will have the Instagram icon next to the challenge name.

• How to complete this challenge: For sharing specific images click into the Instagram challenge and read the directions in the description of the challenge. Click on the Instagram icon at the bottom right-hand corner of the challenge description. Once clicked, select the “Send to Instagram” option in SocialLadder, then scroll over to the “Copy to Instagram” option on your app options.

Once in Instagram, select the “Add to Feed” option, click “Next,” and fill in the image description based on the call to action text in the challenge description. Once everything is ready, click on “Share.” After completing the action, go back to the SocialLadder app and you will receive a message after submitting your work that you have successfully completed the challenge! You will then receive points for completing the challenge.

 

Quiz & Survey

Quiz and survey challenges are quick and easy to complete for points in your program. These are short, 1 question & 1 answer challenges to keep you engaged! For surveys, there are no incorrect answers, so you will always receive points for completing this challenge. For quizzes, there will be a correct answer, and you will only receive points if you selected the correct answer. Each quiz and survey challenge will be divided into its own category and will have the appropriate icon next to the challenge.

How to complete these challenges: 

• Survey: Click into the Survey challenge and read the description of what the challenge is asking. Select an answer to the question or prompt - check mark will appear next to your selection. Once selected, hit the “Submit” button. You will receive a message after submitting your work that you have successfully completed the challenge! Since there is no incorrect answer, you will then receive points for completing the challenge.

 

• Quiz: Click into the Quiz challenge and read the description of what the challenge is asking. Select an answer to the question or prompt - check mark will appear next to your selection. Once selected, hit the “Submit” button. If your answer is correct, you'll receive a message after submitting your work that you have successfully completed the challenge! You will then receive points for completing the challenge. If your answer is incorrect, you will not receive points for completing the challenge.

 

    

 

Manual Challenges

Manual challenges are challenges that usually involve you taking a screenshot of your work and uploading it to SocialLadder to complete. These kinds of challenges can include anything from creating your own content and sharing it, to marking yourself attending & sharing an event. These are very versatile challenges, so we’ll show you how to complete a version of this!

• How to complete this challenge: Find and click the “Manual” icon on the “Challenges” home page. These challenges will have the small “location” button located to the left of the challenge name. Click on the challenge, read the description, and follow the directions in the description. In this case, you will click on the Facebook link that will take you to your Facebook app to complete the challenge prompt. Go through the event list, and select the event you’re interested in sharing on your wall. Click into the event page, and click the “Share” option.

Once in the “Share option,” click on “Share as Post” and this will open up an option to edit your post. Before sharing the event on your Facebook Timeline, fill in the description with the call to action or prompt listed in the challenge description. After completed, hit the “Post” button. Go to your Facebook Timeline and take a screenshot of the post you just shared. Return to the challenge in SocialLadder and click on the photo icon button at the bottom right-hand corner of the challenge.

After clicking the photo icon button, the challenge will prompt you to take or upload a photo. Click on the photo icon again, and this will ask you to take a picture from your camera or your library. Select whichever option applies, and attach your photo screenshot option here, and click on “Attach.”

After you click “Attach,” you will receive a message stating that you completed the challenge. Once you return back to the program challenges screen, you will see that the challenge has been completed and that the correct number of points were added to your bank for completing the challenge!

Poster & Flyer Challenges (Manual)

Postering and Flyering challenges are grassroots marketing challenges for brand ambassadors to complete. Postering challenges require ambassadors to hang posters in a specific location, these are often local businesses. Flyering challenges require ambassadors to pass out flyers to people at a specific location, for example, fans leaving a local concert. The postering and flyering materials are at times provided by the event organizer, must be requested from the organizer, or you may have the option to create your own.

How to complete these challenges 

• Postering: Click into the Postering challenge and read the directions in the description of the challenge. For postering challenges, ambassadors are required to hang posters around specific location. Once you have hung posters in required locations and have documented your activities by taking photos, upload the photos to the challenge. Make sure to take the required photos as described in the description.

To upload photos to the challenge, tap the purple photo icon button. On the new screen, tap the purple photo icon again, the challenge will prompt you to take or upload a photo. Either option is fine, however, it is suggested that ambassadors take photos as they complete postering challenges so that images can be later uploaded.

To upload a photo you have already captured, tap “Library”, then select the photo(s) you wish to upload. Once you have selected the photo(s), you will return to the upload screen and can write a description for the photo(s).

Your description should include the business and business location where the posters were hung in the photo. Be sure to include any additional information that’s required in the description. After your photos have been uploaded and have descriptions, click “Attach” to submit your photos for the challenge.

In addition to this submission method, if a postering challenge requires multiple photos, you can upload more photos later and complete the challenge later as well. This will allow you to upload photos as you go and keep the challenge active until you’re ready to submit. To do so, simply upload your photos one at a time, you will then see a “submit” icon, tap the “submit” icon to either submit it now (only if you’re finished with the challenge) or leave open so you can upload more photos later. Note that this option is only available when the challenge does not require review.

*Note: Some Postering and Flyering challenges may require review, this means the photos that you submit for the challenge will be reviewed by the event organizer to be accepted or declined. The last screenshot below is an example of a challenge that requires review. Once the photos are reviewed and accepted, you will receive points.

**Note: Some postering challenges may require ambassadors to submit multiple photos, such as the this example, the ambassador is required to submit 5 postering photos from a location to receive points.

• Flyering: Click into the Flyering challenge and read the directions in the description of the challenge. For flyering challenges, ambassadors are required to pass out flyers in a specific location. Once you have passed flyers out at required locations and have documented your activities by taking photos, upload the photos to the challenge. Make sure to take the required photos as described in the description.

 

To upload photos to the challenge, tap the purple photo icon button. On the new screen, tap the purple photo icon again, the challenge will prompt you to take or upload a photo. Either option is fine, however, it is suggested that ambassadors take photos as they complete flyering challenges so that images can be later uploaded.

To upload a photo you have already captured, tap “Library”, then select the photo(s) you wish to upload. Once you have selected the photo(s), you will return to the upload screen and can write a description for the photo(s). Your description should include the business and business location where you passed out flyers in the photo. Be sure to include any additional information that’s required in the description. After your photos have been uploaded and have descriptions, tap “Attach” to submit your photos for the challenge.

For any other questions about this feature, you can use the Submit a Request button at the top of this page, click on the blue chat icon at the bottom of the Admin Web Portal to activate the chat feature, or reach out to your dedicated Customer Success Specialist to learn more!