How To Use SocialLadder To Track Event Sign Ups & Event Work
This article will take you through the steps to create the event-based challenges for your ambassadors to complete. These types of challenges allow ambassadors to commit to working an event, then unlock a second challenge that allow ambassadors to submit photo evidence of working the event & submitting their feedback forms.
From your account home screen, click into the challenges menu category. Click on “+ CREATE” in the top right-hand corner and select “Manual.” Once selected, the challenge will pre-populate with automated parameters including title, start & end dates, points, challenge image, and more. We’ll go into more detail about what these parameters mean, and how you should be using them.
What are all of these parameters and how should I use them?
There are 2 different sets of parameters that you will focus on when creating these challenges. The first portion of these challenge parameters will focus on the challenge related to working an event. The second portion of these parameters will focus on the challenge related to signing up to work an event.
WORK EVENT CHALLENGE (PART 1)
Challenge Title: This is what ambassadors see in the SocialLadder app as the initial text that lets them know what the challenge is for. The title is meant to be short, but informative since there is a 50 character limit for each of these. This title is for the challenge directly linked to working the event.
Best Practice: We recommend using titles that tell ambassadors the action they have to take, along with the context. This gives ambassadors a look into what they have to do before clicking into the challenge for the full details. Capitalize the first letter of every word! This looks better across the app and keeps everything consistent.
Ex: Just Announced: Work Philadelphia Event - 11/6 or Signup For 11/6 Event In Philadelphia
Start & End Dates: These are the dates & times for when a specific challenge becomes available and unavailable to ambassadors.
Best Practice: Make the start date & time of the event work challenge the same as the start date & time of the sign-up challenge (more info on signup challenge later in this article). Doing this will then prompt the event work challenge to appear immediately after ambassadors complete the signup challenge.
The end date for the event work challenge should be set to end 24 hours after the event has ended, giving ambassadors time to submit their proof of work.
Points: The points are the number of additional points that ambassadors receive for submitting every photo required to submit in this challenge. This should have the total number of points that you want ambassadors to receive, as long as the points per submission section is left blank.
Points Per Submission: These are the number of points that ambassadors receive per individual photo submitted. This will be left blank, as long as the “points” are filled out with the total number of points that you want ambassadors to receive when completing the challenge.
Number of Submissions: These are the total number of photos that you’d like ambassadors to submit to fully complete this challenge.
Recommended way to set up point structure: Below the points are included and the points per submission are left blank. The total number of points that ambassadors would receive is 480. Ambassadors are not able to receive any points if they submit less than 2 images.
Require content review: You do want this box checked off for this challenge. This checked box would prompt you to manually review and approve every single image that an ambassador submitted. Ambassadors would not receive points until you approved these images.
Allow user to complete challenge?: You do not want this box checked off. If this box was checked off, then ambassadors can complete the challenge even if they do not submit all of the required number photos. Ex. If an ambassador uploads 1 out of 2 required photos, they will be able to fully complete the challenge.
Require Location?: You do not want this box checked off for geotagging. Not checking this box allows ambassadors to submit the challenge photos from any location post-event.
Challenge Image: This is the image that you would like to have displayed as the background to the challenge. Usually, this is in line with the event branding or can be a crowd photo from a past event. In this case, you can add in a photo of someone handing out flyers.
Call to Action Text: This is the text of what how you would like ambassadors to complete this challenge. This will be layered on top of the challenge description text when ambassadors open the challenge. You want to make this as detailed as possible for ambassadors!
Best Practice: You want to include as much information as possible for your ambassadors in the call to action. This can include the name of the event, event location, event date, pay rate, any directions about who they should report to, what information/photo evidence they should be submitting in the challenge, etc.
Challenge Description: These are the technical directions of how to complete the challenge. This description is not editable, so any additional information you’d like to tell your ambassadors, you would include this in the “Call to Action Text.”
Choose Segment (if applicable): If you want all ambassadors in all locations to see this event signup/event work challenge, select the all users option. If you want to target ambassadors in a specific market, choose from the drop-down menu and select the city/location. Doing this would only show the challenge to ambassadors in that location.
Max Completions: This option can limit the number of users that complete the event work challenge. You want this set to unlimited so that everyone who completes the event sign up challenge can view and complete the event work challenge as well.
Require signup before completing this challenge?: This option is very important to select. You must check the requires signup option to unlock the signup challenge, which is the first of the two challenges that ambassadors will see. Once you select this option, you will be able to set up all of the details for the event signup challenge.
EVENT SIGN UP CHALLENGE (PART 2)
How many people can signup: This field allows you to set the number of ambassadors that can sign up to work this event. Once you set this number and that number of people sign up, then the challenge will disappear.
What are they signing up for?: This field is the description of the event details. This is the question in the challenge that ambassadors will see when they click into it. Include a question that ambassadors will either have to answer yes or no to. Once ambassadors answer yes, this will “unlock” the second challenge to complete after working the event.
Best Practice: You want to include a question for ambassadors to answer and a brief description of the event details here. This can include the name of the event, event location, event date, and pay rate so ambassadors can gauge if they are available.
Signup Period: This is the start & end dates/times when you would want ambassadors to have the ability to sign up to work your event.
Best Practice: Make the start date & time of the sign up challenge the same as the start date & time of the event work challenge. You want to make sure that you’re giving your ambassadors enough time to sign up to work. If you can, give your ambassadors more than a couple of week’s notice to signup. This will help you find more ambassadors that are interested in working. The end date & time of this challenge must be set to end before the end date & time of the event work challenge. Make sure the end date & time of the sign up challenge is set to a day or two before the event, so people cannot sign up too last minute.
Saving & Publishing the Challenge: Double check that all information for these challenges are set up how you’d like. Hit the “save” button to save your work. This will save the challenge as a draft. Go back into the challenge and click “publish” to make the challenge live. If the challenge start date is in the future, the challenge will be categorized in the “scheduled” tab under your challenges. Once this date approaches, your challenges will then be categorized in the “live” tab.
What happens once ambassadors complete these challenges?
Since it’s recommended that the option “Requires Review” on the second event challenge is selected, ambassadors will not automatically receive points for submitting their photos from working the event & submitting their feedback form. You can click on the “Review Content” menu category to take a look at any of these submitted materials. You will “reject” anything that doesn’t coincide with what you want your ambassadors to be doing, which will then deny these points from ambassadors. You will “approve” anything that fits into the standards of working the event and filling out the feedback form, assigning points to ambassadors after approval. When you click into each individual photos submitted in “Review Content,” you are able to see which ambassador submitted the photo, the description of the photo, the location of where the photo was taken, the challenge related to this photo submission, and when the photo was submitted.
If I have multiple events, how do I duplicate these challenges?
These challenges can be duplicated by clicking on the 3 ellipses at the top right hand corner of the challenge and selecting “Duplicate.” This will create the exact same challenge that you were just working on. Make sure to edit the details and descriptions to apply to each specific event and event signup. Click on “Save” to save the challenge as a draft, and/or click “Publish” if you are ready for the challenge to go live on the date that you have set. Check out our article on setting up templates to streamline this process.