Looking to get a SocialLadder ambassador program set up for your Eventbrite event? The Ambassador Program App makes the setup process quick and easy. Users who are unfamiliar with how SocialLadder programs are organized, however, may have trouble navigating the Admin Portal. Read on for a walkthrough of all the steps on SocialLadder’s Ambassador Program App for Eventbrite!
Start by clicking on the Manage Events tab from the main menu on the right hand side of the home page. From this page, find the event you’d like to set up with SocialLadder and click on “Manage” - this will open up your Event Dashboard.
Once in your Event Dashboard, you will notice a menu on the left-hand side with different options. You can access the SocialLadder extension 2 different ways from this page:
- Apps -> Ambassador Program
- From the menu on the left-hand side, click on “Apps” and then “Ambassador Program.” This will open up the Ambassador Program details, and we will go into more detail below for the following steps to take for setup.
- Invite & Promote → Affiliate Programs
- From the menu on the left-hand side, click on “Invite & Promote” and then “Affiliate Programs.” This will open up the “Create affiliate program” details - scroll down to the bottom of the page and under “Recommended apps” click on SocialLadder.
2. From this page, click on “Get app” to move to the following page and click on “Allow” to grant SocialLadder permission to access your Eventbrite account details.
3. Now you have arrived on the Ambassador Program page! We will go into more detail below for the following steps to take for setup.
For both options 1 & 2 above - Continue by filling out the rewards you would like to offer for your program as well as a discount amount that ambassadors can share for ticket selling. Connect your Facebook brand page, agree to the Terms & Conditions, and click on “Submit.”
If your app installation is successful, you will land on the Setup tab of the Ambassador Program extension. On this tab, you’ll be inputting all of the relevant information and preferences for your program needs for setup. Once everything is set up as you like it, you’ll be able to submit the program for launch.
The first step on the setup tab is to configure your rewards. We’ll start out by recommending a couple of rewards based on the ticket classes in your Eventbrite shop. Further rewards can either be generated from other ticket classes already present in your shop or custom-created. Custom rewards will be hidden in your Eventbrite shop and only made available to users via an access code sent upon redemption of a reward in the SocialLadder app. In addition to determining what the rewards are, you can use this screen to set the available inventory for each reward. Once that number is hit, the reward will be made unavailable for ambassadors to redeem.
Once you’ve decided upon which rewards you want to offer, the next step is to determine how many points ambassadors will need to earn in order to redeem the rewards. The setup tab simplifies this by translating it to a sell-to-earn ratio. To format this ratio, start by clicking on the number underneath each reward.
In the section opened by clicking on that number, you can configure the sell-to-earn ratio for that ticket class as well as the baseline ticket class. The baseline ticket class is the same across all reward types; it exists to put everything on one point scale, so setting it under one reward will change it for all rewards. Set your baseline ticket class to a “standard” ticket class and then adjust the sell-to-earn ratio on all rewards to your preference.
Our recommended ratio is 3:1 for equivalent ticket classes. If your baseline ticket class is a GA ticket that’s worth $20, the GA ticket reward would simply require the ambassador to sell three to earn one. If you wanted to offer a VIP ticket that is normally $60 as a reward, you would need to set the sell-to-earn ratio on that reward to nine, as selling three VIP tickets would be equivalent in dollar value to selling three GA tickets.
Note: Setting the baseline ticket class only helps to determine the point amount that ambassadors are required to spend in order to unlock a reward! It does not restrict ambassadors to selling just that type of ticket. Any equivalent dollar amount sold in any ticket class will allow ambassadors to reach that point amount, and they will also be able to supplement those ticket sale points with social media challenges completed over the course of the program.
SocialLadder asks for a Facebook connection to a brand page for several reasons. On a basic level, we need to have a connected Facebook page in order to run Facebook Engagement challenges in your program. These challenges prompt ambassadors to perform interactions - liking, re-sharing, and commenting - with a specific Facebook post.
Additionally, we’ll use the connected Facebook page to automatically generate potential challenges for your approval (Facebook engagements as well as Share challenges prompting users to make their own posts with provided content) based on your Facebook posts. Make sure you connect your brand’s page to get the most use out of these features!
Start by making sure that the Facebook account of the owner of the page you are trying to connect is logged in on your browser. Press the “connect” button in the Social Media section to connect to Facebook, then grant permission when requested on Facebook.
Returning to the extension, you’ll be able to select your desired brand page from the drop-down above the “DISCONNECT” button.
Submitting Your Program
Once your rewards are configured and you have a connected Facebook page, the last step is to submit your program for creation!
There are two check-boxes at the bottom of the extension that must be checked before continuing. The first is SocialLadder’s terms and conditions.
The second indicates that you are prepared to invite your ticket holders to join your ambassador program. An automated email will go out to existing ticket holders as well as future purchasers, providing them with an invitation to join the program as well as an automatically generated discount code.
If you would like to customize this email, you can add some of your own to text. Click on Customize Invitation Email to write your custom text, send a test email to yourself, and save your finalized text for use when your program launches.
Once those check-boxes are clicked, you’re ready to submit! Your steps to launch upon submission depend upon your pricing package.
Tips and Tricks
Your rewards are part of what you input into the program to make it successful, but also what will motivate your ambassadors to join and to complete tasks. Make sure you are paying attention to both quality of rewards and what you are able to comfortably provide.
Reach out on intercom with questions
Concentrate on your rewards. Out of anything that you will input during setup on the ambassador program extension, the reward setup is by far the most important. Your rewards are part of what you input into the program to make it successful, but also what will motivate your ambassadors to join and to complete tasks. Make sure you are paying attention to both quality of rewards and what you are able to comfortably provide.
Use the Intercom chat in the bottom right to ask questions. If you’re still struggling to understand a specific portion of the extension or just simply want the input of a SocialLadder team member, click on the Intercom chat button in the bottom right to open a conversation. A SocialLadder team member will be able to get back to you with the information that you need!