Most of the time, SocialLadder program organizers in live music and entertainment spaces are trying to use challenges to build hype for upcoming events. On the other hand, publishing challenges after your event is a great way to capitalize on all of the content that users capture at the event.
If you have a year-round program with recurring events, post-event challenges are a great way to reward your users for attending events and posting awesome user-generated content, which can help them get closer to another ticket reward to do the same thing at a future event! Even in programs that are driven towards a single event, it can be worthwhile to publish post-event challenges to keep your users engaged and generate buzz on your brand’s social media pages. Although an event is over, users who have attended the event have content of their own they can share with their friends/followers.
Post-Event Challenge Examples
- Share a Picture From the Event on Instagram: This is a very common example of a post-event challenge. To do this, create an Instagram challenge and make sure to check the Require users to submit their own image box to prompt your users to post original content.
This way, users can post the memories they made at your event and share them with their friends/followers. Instagram challenges also use hashtags, so choosing a hashtag associated with the event can help get that content seen by a wider network beyond the user’s followers.
Use the Call to Action field to give further instruction to your users. This is a great way to make sure that their captions are attractive and help direct attention to your brand.
- Share a Picture of An Artist on Instagram: Aside from a generic challenge prompting users to share a picture from the event, you can also customize these challenges with specific prompts (Ex. Post a Picture from Your Favorite [Event Name] Performance!). This will give users another idea of user-generated content they can share.
- Share a Picture on Facebook: You might also want to prompt users to share their user-generated content to Facebook. To make this sort of challenge, set up a Manual challenge. Use the Call to Action to tell your users to post a memory from the event on Facebook. You can also suggest that they use relevant hashtags and tag your account in their post. They will need to submit a screenshot of the post to earn their points.
Other Post-Event Challenge Examples
- Survey - Getting event feedback from users: Creating a survey challenge about your recent event or your brand in general may not assist with promotion, but it can be a very powerful marketing tool for gathering data from some of your loyal consumers. This data can help you gain insight and improve on some aspects of your event or brand for the future. These challenges are usually made to be worth less points than other challenges involving posting on social media.
- Survey - Tell us your favorite artist: Creating a survey challenge about your users’ favorite performing artist is a very useful challenge for festivals and venues. Asking users who their favorite performing artist was at the festival or their favorite recent performer at a venue can help you collect data on which artists you should focus on booking in the future for a good turnout!
- Set up some #TBT Instagram challenges: In year-round programs, it can help to make generic #TBT challenges that allow users to throwback to a memory or experience they’ve had at any of your previous events. Let your community reminisce on their favorite memories of your events! This can help you in maintaining a steady momentum of engagement and will always give your users a chance to post content related to your brand.
- Ask your users to leave a Facebook (or other online) review: Reviews on Facebook are a great place to leverage your users’ passion for your brand, especially for brands & events with relatively few reviews. You can set up a post-event challenge directing your users to leave a five-star review detailing their experience and recommending the event to potential future attendees. Set up a Manual challenge with a link to your event or brand page, a prompt to leave a great review, and any additional instructions. You can also use challenges of this nature anywhere users can leave reviews online!
Tips & Tricks
- Make sure that your post-event challenges end shortly after the event so that the content is still fresh and relevant! Our recommended best practice is to end post-event challenges a week after the event.
- If you’re running a program geared toward a single event, try extending the availability of a reward until after the event to make sure users have an incentive to stick around and submit content afterwards. Rewards like merchandise with lower point scores that might be attained with a couple of Instagram posts are perfect for this. Contact your Customer Success representative if you’d like to adjust your reward availability durations.
For any other questions about setting up post-event challenges, you can use the Submit a Request button at the top of this page, click on the blue icon at the bottom of the Admin Web Portal to activate the chat feature, or reach out to your dedicated Customer Success Specialist to learn more!