Your ambassador program for your Eventbrite event is now live - congratulations! Read on to find out more about how you can use the ambassador program extension’s Portal Lite feature to monitor and manage your program.
The Portal Lite allows programs on SocialLadder’s Automated Single Event pricing package to use basic features to track, promote, and configure their program. If you’re on a different package, you have access to our full Admin Web Portal. Check out our feature walkthrough to learn more about what the full Admin Web Portal can offer your program, or read on to learn about how you can use the Portal Lite for your automated single event package!
Promote Tab Overview
Now that your program has been launched, the extension will automatically open up to the PROMOTE tab. Note that the SETUP tab is still available for the sole purpose of disconnecting and reconnecting your Facebook brand page connection; at this stage of the program, your reward structure cannot be changed.
The PROMOTE tab is all about using the provided tools to grow your program. This is especially important to address at the beginning of a program; new users are encouraged by seeing activity in the app when they join, so recruiting aggressively at the beginning of the program can help create the momentum your program needs to be successful.
Start with the join link at the top of your page. This link will prompt users to input either their email or phone number in order to receive a join code that will allow them to join your program.
Your join link can be used anywhere you interact with your community: your social media pages, email lists or newsletters, a blurb on your website, or any other place where interested potential users can be exposed to it. Try to accompany your join link with information about your program such as the rewards that are available to earn in order to draw the most attention to the link.
Facebook Promo Post
The first section on the PROMOTE tab prompts you to make a post to promote the program to your community on your connected Facebook brand page. You don’t necessarily need to use the button on the Portal Lite to do so, but it provides an easy first step as far as promoting your program on your social media pages is concerned.
Once you press the POST button, a pop-up window will allow you to customize your Facebook post captioning your join link. Make sure that you post using your brand page and not your personal page! Use the dropdown in the top left corner of the popup window to select the “Share on a Page You Manage” option, then use the dropdown directly below that to select your desired brand page.
Event Description Invite Link
You can also think of the next portion of the PROMOTE tab as a convenient way to get your join link out to fans of your event. Checking the box beneath Invite Fans will add a small line of text to the bottom of your event description on Eventbrite that reads “Join our Ambassador program to earn rewards” and is hyperlinked to the same landing page as your join link. This is an easy way to attract fans who might be thinking about attending your event but are looking for ways to make it more affordable!
Ticket Holder Invite Email Customization
The last portion of the PROMOTE tab deals with your ticket holder invite emails. These emails, which were authorized on the SETUP tab before your program launched, have already been going out to your existing ticket holders since the program was launched. The emails contain information on the rewards offered in your program, a blurb about your event and program, and automatically generated codes to both join SocialLadder and promote the event to their friends.
This box allows you a chance to customize the blurb, either by revising the customizations made in the SETUP tab or by adding your own text to the email for the first time. Write your text in the provided field and use the TEST button to send yourself a sample email. Once you’re happy with the way your text looks, press the SAVE button to save the changes for any new ticket holder invite emails that are sent out.
Track Tab Overview Where the PROMOTE tab is concerned with growing your program, the TRACK tab allows you to monitor your program’s progress, gather detailed information on your program, and even publish out challenges to your users.
The top of the PROMOTE tab shows you three key statistics about your program at a glance: the total dollar amount sold by your users thus far, the number of users in your program, and the total reach generated by all of the social media posts or engagements that they have completed.
You can use these numbers to get a general sense of the performance of the program, but more information can be accessed at the bottom of the extension by clicking on the REPORTS button.
The three reports you can access for detailed program information are as follows:
The Challenge Participation Summary shows information about all of the challenges published to your program.
Use the Total Completed column against the total amount of users in your program to see the percentage of your users that are active and engaged. Remember to give a bit of time for recently published challenges to get an accurate sense of that percentage!
Keep in mind that the two INVITE challenges at the bottom of the report have a submission goal, so users may be actively engaging with those challenges without necessary completing them.
The Top Brand Likes report allows you to view information about users’ liked brand pages on Facebook.
The Sales Details report will allow you to see individual information about each sale made by your users. The date and time of the sale, the unit amount and dollar amount, as well as the user’s promo code are all listed here.
These reports can be exported if you would like to process or store the data outside of the extension.
Publishing Social Media Challenges
The TRACK tab also allows you to publish social media challenges to your users. In Portal Lite, these challenges will be queued for your review automatically based on Facebook posts made by the connected Facebook brand page.
To publish one of these automatically generated challenges, simply press the ACCEPT button for that challenge.
Pay attention to the prompt underneath Facebook on each of these challenges. When you publish different types of posts on Facebook, it may prompt different challenge types of activities from your users. In the example above, the first challenge prompts users to engage with the post on your page by liking and resharing the post. The second challenge, however, actually prompts users to share the image that was included in your post on their own social media pages. Take a second to review what the challenge is asking users to do and make sure it aligns with the goals of your program!
For any other questions about using Portal Lite on the ambassador program extension, you can use the Submit a Request button at the top of this page or click on the blue chat icon at the bottom of the Portal Lite to activate the chat feature and learn more from our support team!