Postering challenges prompt users to take physical promotional materials and distribute them at locations & areas you’ve specified. For proof and accountability purposes, they also prompt users to submit photographic evidence in order to complete the challenge. This will allow you to see exactly where and what your users are doing for their field marketing efforts. They’re perfect for programs with existing street teams or for organizers looking to leverage their existing fans into street team promoters.
The Postering challenge’s basic functionality prompts the user to hang up a poster, take a picture, and submit a photo to earn their points.
Organizes can choose from a number of options while creating the challenge that can be used to specify how that content is submitted and tracked. Specific instruction can be provided to the user on where to hang posters, what they should include in their picture or caption, or any other part of the submission process. Read on to learn more about how to set up Postering challenges in your program!
How to Create a Postering Challenge
To create a Postering challenge, click the blue +Create button at the top of the Challenges screen. Select the Postering option from the challenge type menu to get started.
The first field is the Challenge Title. Fill this in with the name of the challenge as users will see it in-app. In many cases, this will simply read “Monthly Postering” or “Postering for [EVENT NAME].”
Fill in the Start and End Dates & Times in their respective fields to set the challenge duration.
Set the point and submission structure for the challenge. In the Bonus Points field, fill in the amount of bonus points to give to users for reaching the maximum number of successful submissions. In the How many points per poster? field, fill in the amount of points users will receive for each poster they submit. For Maximum # of posters to put up for this challenge?, fill in the maximum number of posters each user is allowed to submit.
Checking the Require Review option on a challenge will affect the way that users earn points from their submissions. If left unchecked, users will automatically earn points from submissions, with the possibility of those points being revoked if the submission is later rejected via the Admin Web Portal. If checked, users will only be awarded points when the submission is approved in the Admin Web Portal. Check out our article on the Review Content tab to learn more about approving and rejecting content.
Next, determine whether users can prematurely mark a challenge as complete. It is NOT recommended that you enable this option; if this box is checked, then users will be able to complete the challenge even if they do not submit all of the required photos.
The next step is to determine your challenge’s location settings. Start by determining if the challenge should require location; use this if you need users to poster a specific location radius. Keep in mind that SocialLadder will track location data even if the location requirement is turned off.
If you decide to require location, you will need to set an allowable location radius for user submissions. Start by choosing a location to be the center your radius, such as a venue or a college campus. The location will appear on the map (as pictured below).
Next, you will choose a radius around the location. You can click and drag the dot on this line or input a number to set the radius in meters around the central location that forms the allowable radius for your challenge.
Under the radius field, you will see the Challenge Image. It defaults to a stock photo which can be replaced with the Upload Image button directly under it.
In the Call to Action field, fill in the text of how you would like users to complete this challenge. You want to make this as detailed as possible for users! Give them explicit instructions on where they should be postering, what to include in their photo proof and captions, and anything else that’s relevant to your field marketing campaign. Note that the Challenge Description is not editable, so there’s no need to provide any information or instruction that is already listed there.
Once each of these fields are filled in, your challenge is ready to go. Click on the blue Publish button in the top right hand corner of the screen to publish your challenge out to your users!
Click here for recommendations on how to use SocialLadder for postering!
For any other questions about this feature, you can use the Submit A Request button at the top of this page or click on the Intercom Messenger icon at the bottom of the Admin Web Portal to activate the chat feature.