Part of running an effective campaign is making sure that your program is aligned with your branding and visually attractive to your users, and putting in a little bit of effort on your program visuals can pay dividends in user engagement. Check out our guidelines for adjusting the various images that appear in your program for tips on making your users’ app experience aesthetically pleasing and on-brand!
Custom Graphics Overview
If you’re curious about the images available for you to customize in your program, make sure you’ve joined your program to see it as your users do. Within a SocialLadder area,you can customize your overall area icon in the top bar, the images on your challenges and rewards, and the images that appear on your Feeds screen. All of these image placements are opportunities to customize your account with your assets and branding. Each of these types of images have certain recommended dimensions that are needed to ensure that they fit in SocialLadder properly.
Challenge and feed images can be customized using the Admin Web Portal. Some pricing packages allow organizers to customize other aspects of their programs such as reward images or the area icon. Please contact your Customer Support Specialist for more information!
Recommended File Size & Dimensions
SocialLadder automatically sizes the graphics that you input on the Admin Web Portal for use in the app! You’ll want to keep in mind some basic principles for making sure that your images look as good as possible:
Make sure your image is large enough that it won’t be scaling up in the app, but small enough that it will be accepted by the portal. In general, your file size should be above ~250KB to ensure that it is of sufficient quality for the app. Try to keep your images at or under 2MB to avoid slow loading on the portal and app.
Shoot for a 3:2 ratio on challenge and reward graphics. We’ll automatically adjust the pictures you upload or send us, but they’ll always appear in-app with an aspect ratio of 3:2. Note that Instagram challenge images also function as the image to be shared if users are not being prompted to share their own image. Size those images as you would like them to be shared on Instagram!
Feed images will scale on the Feed screen to the height of the uploaded image, but will generally look better in landscape format.
Area images appear as a circle, so you’ll generally want to provide a square image for use as your area icon, with any important features centered to appear after it crops to a circle. Read on below to find out more about area icon sizing and cropping.
Replacing SocialLadder’s Standard Feed Graphics
One great way that you can help align your users’ app experience with your overall branding is by replacing your standard feed graphics with your own custom graphics. Here’s what Desert Daze’s home screen looked like, complete with a custom feed entry for every standard SocialLadder feed:
Please send over images with a thin landscape orientation similar to the examples above. Keep the imagery consistent so that all information can show on the screen at once. The SocialLadder team can resize the images if they do not scale properly!
Here’s an overall list of the default feeds provided by SocialLadder:
- Welcome Ambassador links to a pdf explaining how SocialLadder works.
- Connect Facebook, connect Instagram, and connect Twitter feeds all prompt users without those networks to connect them to their profiles.
- Similarly, Missing Email prompts users without a confirmed email to enter and confirm it on their Settings page.
- The Questions feed prompts users to the FAQ page, which will ultimately lead them to our support desk if they have further questions.
Your program may have more feeds - consult the Feeds tab in the portal to see the list of active feeds in your program!
Once you have the custom graphics that you’d like to implement for your full list of feeds (or just a select few), you’ll need to replace the graphics on your existing feeds. Check out our guide for more information on replacing feed graphics [INSERT LINK].
Adjusting your challenge images can all be done from the challenge creation screen. To edit a challenge image, go to the Challenges tab of the Admin Web Portal, then select the challenge that has the image you would like to edit. This will open up the challenge creation menu. Editing your challenge image is as simple as clicking a button and selecting an image from your computer! Click on the Upload Image button and select your image.
Customizing Graphics with Special Requests
Some SocialLadder pricing packages allow organizers to request custom graphics for their area icon and reward images through their Customer Success Specialist. Follow the guides below for more information.
Sizing an Area Icon Request
Your area icon is the small circular image at the top of the app right next to your program name. It’s a big part of your program’s branding!
If you have custom artwork that you would like added to your account, reach out to our team and we will be able to adjust this for you. The area icon crops to a circle shape. We recommend sending us the artwork in a square shape. The diagram below shows how your picture will crop:
We’ll automatically size any image you provide, and the app will crop it into a circle. The image you provide should be a square. Make sure that any important branding aspects in the image will fit inside the red circle as shown on this image. In addition, make sure to send images of reasonable size and quality.
Requesting Reward Image Changes
Reward images cannot be customized on the Admin Web Portal and should be defined upfront during your program set up. Under special circumstances, if you’d like to customize reward images, provide the images along with the reward names to your Customer Support Specialist and we’ll handle it for you.
Make sure you reference the way that images appear in the app. Square images are ideal for rewards, but landscape images that can be cropped appropriately can also work.
Tips & Tricks Use some variety in your color intensity for your custom feeds. Make sure that you’re able to make the really important information in your program pop for your users!
Test your images out yourself to make sure they look great. It’s not always completely clear how an uploaded image will translate to the app. Make sure that you are in your program on your phone! If an uploaded image or feed is not appearing right away, wait a minute, then close your app and reopen.
For any other questions about this feature, you can use the Submit a Request button at the top of this page, click on the blue chat icon at the bottom of the Admin Web Portal to activate the chat feature, or reach out to your dedicated Customer Success Specialist to learn more!