One of the most important aspects of running a successful SocialLadder program is team growth. Effectively recruiting a solid group of users helps to get the momentum going at the beginning of a program and improves your chances at finding the real rock stars in your community. Read on to learn more about our recommended best practices for growing your team.
Keep in mind that these strategies are specifically for public communities; if you’d like to screen your users before they join your program, then these strategies will not apply.
Inviting Users Into Your Program
1. Use Join Image
Join Images are provided in the organizer's launch folder. This image contains the custom invite code joining your area in-app along with 3 easy steps to get started.
2. Use Join Link
Join Links are provided to organizers upon request. This link will direct users to a landing page where they can input their phone number or email to receive a direct message. The direct message will provide the users with your custom invite code & instructions to join your area in the app.
We’ve listed some ideas below for getting your join link and join image out to your community. The fundamental idea that should be kept in mind with any strategy you use is that the join link or image should always be accompanied by a clear explanation of what your users will be doing in your program and the rewards that they can earn, as well as an eye-catching graphic. If you have an in-house design or marketing team for your brand, they can help make these posts as attractive as possible by contributing custom graphics.
Best Practices For Inviting Your Users
Promote Your Join Image & Program Info To Your Socials
One of the top ways to promote your program is to share your join image or join link on your socials. Your most engaged fans will be your most engaged users, to convert the people who are already following your brand on your social media pages!
- Hit all of your social media pages with your Join Image & SocialLadder announcement
- Post your Join Image to your Instagram story to recruit over time
- Include your Join Image on your IG highlights for continued engagement!
Check out examples below!
Increase Your Invite Reach By Boosting Your Post
If you’ve made a post on your Facebook or Instagram brand page and you’re not quite getting the engagement you’d like to see, try boosting the post to reach more of your fans. As organic reach on brand posts continues to decline, many brands report that only 2-5% of their fans end up seeing their posts and that even a $30 boost can multiply engagement to the tune of 10x.